Customers…You can’t live without them, but sometimes you can’t live with them.

They expect you to hang the moon for them, but don’t appreciate it when you do.

Whether you call them clients, patients, subscribers, or anything else, it’s important for you know how to keep your customers happy – even the difficult ones.

How important?  Your job depends on it. Just ask anyone who’s been laid off how much they wish they could have kept their customers coming back.

I know, I’ve heard it hundreds of times. You think you have some “crazy customers” who won’t be happy no matter what you do.

But I promise your situation is not unique. And more importantly – your situation is NOT hopeless.

Let’s face it. Dealing with the general public is tough! Frankly, not everyone has the patience for it.

The big problem is that managers have been fed the three myths by so called “customer service experts”. Here are the three biggest myths that will never get you the results you want:

1. The customer is always right
2. If you give people what they want, they’ll be happy
3. When you make a mistake, you should apologize

These are the insights that put YOU in charge, prevent problems and build the kind of customer satisfaction that makes your organizations thrive – even in tough economic times.

Just take a look at some of what you’ll take away from this Webinar with Glenn:

•Why it takes two people (both of them a little sneaky) to handle an angry customer over the phone, and what to do if you’re the only person around when the angry customer calls

•The four almost magical power-words you should use when taking a call from an impatient customer who’s been on hold

•The one thing everyone values more than money – and how giving it to them costs you nothing, preserves relationships, and makes sure you get paid