How TikTok Forced Employers to Rethink Employee Training
What is “Micro-Learning”, and why is it so important for companies with Millennial and Gen Z employees?
It started in 2003, when the first major social media platforms (Myspace, Facebook, and Twitter) came along.
In 2010, Instagram became the preferred platform for Millennials.
In 2016, TikTok became the preferred platform for Generations Z.
When Congress tried to ban TikTok in 2024, the backlash was so bad that psychologists coined a new term called “The TikTok Effect”
The more social media grew, the more people’s attention spans shrank.
A Microsoft study found that people’s attention spans dropped from 12 seconds in 2000 to 8.25 seconds in 2015.
(For comparison, goldfish have an attention span of 9 seconds.)
Requiring employees to watch long, boring training videos no longer worked.
That’s when “Micro-Learning” was born.
It’s a method of employee training which delivers short, bite-sized lessons that provide maximum results, from a minimal investment of time.
Microlearning offers five major advantages over previous methods of employee training.
- It increases employee engagement.
- Your employees are more likely to remember what they’ve learned.
- It’s perfect for “just in time” training since each lesson focuses on one very specific learning objective.
- It takes short attention spans into consideration.
- It saves time and reduces training costs.
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